Marketing Strategy

No one wants to be a pawn in the game of chess

While there are many components to marketing, the success of your campaign and business comes down to one question: How good was your strategy? For every move a company makes publicly, dozens of moves were made behind the scenes. One email blast requires the brainstorming of writers, designers, marketers and more. When should it be sent? Who do we target? What’s the subject line? How should we design the call-to-action button?

These are questions that must be answered before any action takes place. That’s where strategy comes into play. But a marketing agency can’t really offer you a worthwhile strategy unless they’re willing to spend the time and effort to get to know you and your audience.

A strategy is built on relationships

At 5 Stones, we think it’s as important to get to know our clients and the culture of their organization, as it is to get to know their target audience. Our goal is to become a valued member of your team, rather than an agency that offers the occasional support. Team members are in it for the longterm.

That’s 5 Stones.

As a full-service marketing agency, we’re able to offer our clients solutions for all of their marketing needs, including:

  • Email marketing
  • Search Engine Optimization
  • Social Media Management
  • Web Design
  • Branding

Often times, these marketing channels overlap one another. Branding should remain consistent through all of your web pages, social media sites, email and more. SEO is a part of every piece of content you deliver online. So while we have departments focused on separate channels, more often than not the 5 Stones team work cohesively to build the best overall strategy for our clients, with a focus on increasing your return on investment.

Our strategy is your win

Our end goal is pretty straightforward – we always shoot for a win. When our clients hit their target goals, we know we did our job. That’s why we work with our clients to develop actionable and achievable goals, through all potential marketing channels. As you achieve each short-term goal (increased Facebook likes, a larger emailing list, etc.), your company is taking another step closer toward continued and long-term success and an increased ROI.

Strategies aren’t designed in a bubble. They’re crafted and refined through endless collaboration and brainstorming, which is why our clients see so much success. At 5 Stones, our team of specialists across all marketing channels work together to develop a strategy for your success.