The following article is an excerpt from a longer blog post we wrote on SEO for the University Website. This section does such a great job of explaining why keyword stuffing is an outdated and unnecessary technique that we felt it deserved its own post. If you'd like to read the entire article that it spawned from, read it here.
Is your mobile website just a stripped-down version of your desktop site?
Then this is a must-read for you.
For the last few years, marketers and web designers (us included) have emphasized how important it is to consider the mobile design of a website. Data shows that with each passing year, more folks use their mobile devices to surf the web than any other platform.
But now, with its latest announcement, Google is stepping up the ante.
Earlier this month (October, 2016), Google announced that it will begin to create a separate mobile index within a few months, that will serve as the primary index that the search engine will use.
In other words, Google has decided to start indexing search results for mobile separately from desktop in order to offer mobile users better and fresher content.
The standard desktop index will remain active, but it won’t be as updated nearly as frequently as its mobile counterpart.
So, what’s this mean for your website?