There are a ton of reasons why universities should use a content management system for their website. But in the end, the most attractive – and useful – feature is the ability to manage and update your website whenever you want, without the need for a developer.
Even just a few years ago, the most complex and robust websites on the web weren’t handled by a CMS (content management system), because these CMS platforms couldn’t handle the job.
Boy has times changed. Technology has made it possible for any and every website to be built on a platform that makes it easy for the end-user (you) to take control of their site.
Even companies that build their names on security (Bank of America, NASA, BP) have turned to CMS platforms like DNN to meet their website needs. No matter how big, complex, or sensitive your website project is, there is a CMS platform that can handle the job.
But which one should you use for your university?
Let’s just cut to the chase before we go any further: talking at length about SEO isn’t the most exciting thing to do … but it is important to making sure prospective students:
- Find you online
- Like what they see, enough to make a conversion
A 2014 study by Conductor determined that organic search is responsible for 64% of all web traffic. That’s compared to the paltry 2% from social, and 6% from paid search.
In other words, the better you are at organically ranking your school on results pages, the more traffic you’ll bring to your school website.
And that’s why talking about SEO and the university website is a conversation we have to have.