A Primer on Local SEO

Written by SuperUser Account on 7/24/2017
A Primer on Local SEO

This blog post is the wrap-up of a 4 part series on the topic of Local SEO. These were livestreamed on Facebook in June and July of 2017.

Although it may be your best option to hire a marketing agency to do your local seo for you, you certainly don't have to do that. In this four part video series, we show you some of the basics of local seo. Watch these videos, take notes, then most importantly - take action! 

Week 1 we talked primarily about Google My Business and the information that Google contains and displays about your business, and how it pertains to local SEO.

Some of the topics covered here include:

  • The difference between local seo and organic seo
  • How local seo literally puts your business on the map
  • If Google themselves offered to build you a free website, would you want it?
  • Google’s Knowledge Graph
  • How Google My Business is the foundation of your local seo
  • N.A.P. (name, address, phone number)
  • Insights
  • Google’s website builder


Week 2 we talked about data aggregators. The 4 major data aggregators are:

  • Localeze
  • Infogroup
  • Acxiom
  • Factual

Some of the topics covered here include:

  • Where each data aggregator gets its information from and supplies information to
  • The web of information between aggregators
  • How to get your correct information up to the aggregators
  • How Google My Business plays a part
  • Checking your MOZ score

Links mentioned in this video:


Week 3 we talked about citations. A citation is simply a reference to a business that includes at least the name of the business and its address.

Some of the topics covered here include:

  • What is a citation?
  • What type of information a citation may contain
  • Why citations are important
  • Why citations are even more important to companies who don’t have a website


Week 4 we talked about reputation management. Reputation management is the practice of attempting to shape public perception of an organization by influencing online information about that entity.

Some of the topics covered here include:

  • What is ORM (online reputation management)?
  • Common practices in ORM
  • ORM as it pertains to local seo
  • Review strategy
  • Positive reviews vs negative reviews
  • Tools to get reviews
  • Ways to ask for reviews

Links mentioned in this video:

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