5 Minutes With 5 Stones 8/26/2019

Transcription

J.R.:
Hey, so I'm here in the office all by myself. Everybody is in the conference room talking, and I don't even know what they're meeting about, so we're going to bust in on them and totally catch them off guard and see if, on the spot, they can tell us what they're talking about. Before we go in there, this is Monday, I'm doing this today, different from Saturday, totally excited about going to an eCommerce Website Conference on Wednesday in Slidell, put on by the Small Business Development Center. Always trying to hone those skills on website developments, so see what we learn there. Got a prospective new client meeting on Thursday I'm excited about, and just a generally good week. It's rainy outside today, but it's always beautiful here in Hammond America.

J.R.:
So okay, here we go. I'm going to switch the camera around, maybe not, and there you go. Hey guys, what are you doing?

Danni:
This is by far the best reporting platform-

Kim:
Hi. We are doing a little training on a reporting platform-

J.R.:
Hey Danni.

Kim:
... on Zoom.

Danni:
Hey.

J.R.:
I just came in because I'm totally shooting a video and catching you guys off guard to see how well you do under pressure. Larshell, what do you like about whatever it is that you're learning about?

Larshell:
I love reporting because it shows clients that we're doing our job right and we're helping them improve consistently.

J.R.:
Do you concur Kim?

Kim:
I do concur. You can't catch me off guard. I can talk about anything, anytime, for any reason.

J.R.:
Let's see. Is this is the secret information? I hope not. Danni over there. Danni, what platform is this?

Kim:
Oh, here's Danni.

Danni:
Cyfe.

J.R.:
Oh, Cyfe. Yeah, we love that, don't we.

Kim:
Did we determine if it's Cyfe or if it's C-Y-F-E? I'm trying to make Danni bigger but I can't. Anyways.

J.R.:
So Danni, what is Cyfe? What do we use it for?

Danni:
We use it for all of our reporting for social media, for paid advertising like Facebook ads and Instagram ads and Google ads.

J.R.:
Okay.

Danni:
And I love it because I'm a huge nerd and it gives you a bunch of statistics to show you how your ads are working.

J.R.:
Okay, cool. And why on earth would any client want us to report on how they're spending their money? I can't understand how that's valuable.

Kim:
Oh, I just had that conversation with somebody. ROI. How's it working?

J.R.:
ROI? Is that like-

Kim:
Return on investments?

J.R.:
Oh I thought that was a kind of sandwich or something.

Kim:
No, that sounds like a gross sandwich.

J.R.:
All right. You guys passed your surprise attack. Buh-bye. Good luck with your trainings.

Kim:
Go to work J.R.

J.R.:
You know, you try and catch your coworkers off guard and it turns out they're actually doing something valuable in training, whatever, but interesting that they're doing the reporting software. This is something that we debate about internally a lot. What software to use? There's always another choice out there, always other programs, and we're always testing them because we want it to not only provide accurate results for you the client, but also how long does it take us to do it?

J.R.:
Because if you think about providing a report for an ad campaign or social media manager or email, whatever it is, across say 50 clients, if it takes you an hour to put together, that's 50 hours just on reporting. And you know, people would rather us be working on stuff and working for the clients. So we take it very seriously about software that both provides good results, but it's also quick for us to do. So they're always checking and stuff. We have a good one that we've been using for, gosh, almost two years now, and they just rolled out some improvements, so I imagine that's what they're sitting there going over and just making sure we're all using it properly.

J.R.:
So yep, reporting, important thing, and coworkers leaving me here in the office. This is what happens. I end up shooting a video. All right, have a good day.