Momentum - Marketing + Small Business Conference
Friday January 19, 2018
7:00 AM - 4:00 PM
SLU Student Union, Upstairs Ballroom - 303 W Texas Ave
5 Stones is excited to partner with leaders in marketing + tech industries like Google, the Louisiana Small Business Development Center (LSBDC) at Southeastern, and the Greater Hammond Chamber of Commerce to present Momentum to Southeast Louisiana.
Momentum is a one-day conference bringing together some of the brightest minds in small business to help you achieve your goals. Participants will benefit from valuable insights, hands-on training, and one-on-one coaching to help their small business thrive in 2018.
In today’s competitive landscape, a strong marketing strategy is no longer optional for your business. Momentum will dive into the art and science behind it all to help you succeed.
Don’t miss out on this amazing opportunity! Mark your calendars for January 19th, 2018, and prepare to get the ball rolling for your best year ever.
Breakfast will be provided by Southeastern Louisiana University, and the cost for entry is just $10.
7:00am - 8:00am - Breakfast
7:45am - 8:00am - Opening address
8:00am - 9:00am - "Marketing Trends to Grow Your Business in 2018" with Kim Walker, 5 Stones
Do you know which digital marketing trends will help you reach your potential and existing customers? Staying current in marketing requires time, attention and energy! It's not easy to stay abreast of all of the innovations, trends, and technology. This session will leave you inspired to move your business forward, give you the information and tools necessary to ensure your marketing is relevant and will encourage you to take advantage of the top trends in marketing.
9:00am - 10:00am - "Succeeding in a Micro Moments World" with Drew Tonsmiere, Google
The more advanced technology gets, the faster and easier it is to get information we want and need. This age of mobile search is described by Google as being comprised of “micro-moments.” Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance. This workshop will explain how micro-moments are critical touch points within today’s consumer journey, and how your business can be present and relevant to consumers within this journey.
10:00am - 10:15am - Break
10:15am - 11:00am - "Using Video to Reach New Customers and Grow Your Business" with J.R. Portman, 5 Stones
You've probably noticed that your social media feeds have become increasingly dominated by video. In fact, Facebook claims that 75% of all mobile traffic will be video by 2020. So if video content is want consumers want, how can your business produce and utilize this content without spending a Hollywood budget? This workshop will delve into how a business can develop a strategy to produce video on a consistent basis and on a budget as well as what types of video content is most successful to build brand presence and win customer's attention online.
11:00am - 12:00pm - "Tips for Online Success" with Drew Tonsmiere, Google
You invest time, effort, and resources into being online, but do you know how much it’s worth to your bottom line? This workshop introduces ways to track and measure progress, so you can find out. The Google speaker will answer the question of Why you should measure success as well as delve in to the tools that will help you know how to evaluate your website, how to evaluate your business listing, and how to evaluate your ad campaigns.
12:30pm - 4:00pm - One-on-One Business audits and Marketing Plans with 5 Stones. By appointment only.
(Answering "yes" during registration will alert us to get in touch with you to schedule your appointment.)
Thank You To Our Event Sponsors