With an initial goal of $50,000, The Oyster Bed Kickstarter project quickly became a Kickstarter Staff Pick and was crowned #1 Most Funded Kickstarter in Louisiana by the end of the campaign. The strategic social marketing efforts of 5 Stones Media proved successful by jolting The Oyster Bed to a record earning of $79,118, 58% more than the campaign’s goal, with 510 backers.
The Oyster Bed’s social media profiles on the social platforms Facebook, Twitter and Instagram launched two short weeks prior to the Kickstarter project built audiences quickly. Individual platforms were utilized for specific audiences, however the brand’s best performing platform, Facebook, saw more significant gains with growth of nearly 1,000 new Page Likes over the course of one weekend upon launch of the project.
Using segmented lists, The Oyster Bed’s achieved an open rate of 35% with an average click through rate of 25% and were able to remarket. Constant Contact provided the ability to send traffic to the brand’s email list signup through specific campaigns on social platforms and sign up forms on the brand’s website.
As a result of the public relations efforts for The Oyster Bed, 5 Stones Media was recognized as recipient of the "Small Business Supporter Award" from Constant Contact. This award honors Constant Contact partners for their commitment to their small business clients by going above and beyond to help them achieve their goals.
To date, The Oyster Bed business is booming. They have contracted with some highly reputable vendors to sell and manufacture their product. Sales are good and the company, while still very new, is growing dramatically.