9,900 minutes / 165 hours / 7 days
The Compass Mannequin Challenge video series resulted in over 24k total views and 1,100 reactions (likes, comments, and shares) spread over four Facebook Posts. Facebook Fans watched a combined total of 165 hours (or 7 days) worth of video content. The Cosmetology and Allied Health videos contributed the most organic views, reaching a combined 6.4k viewers. Both the Cosmetology and LPN videos were boosted for $50 each, adding 7k and 6.9k views respectively for a combined 13.9k views.
The school’s timely participation helped legitimize Compass’ social presence as both relevant and creative, resulting in student and community engagement they hadn’t seen prior.