Digital advertising was also a large focus of ours. Facebook Ads, Google Ads, and YouTube pre-roll ads were all created, tested, tweaked, and perfected, to increase awareness of as well as enrollment for each of Compass' programs. The public was kept engaged with constant contact (pun intended) through email, and we continued the conversation on social media.
Our strategy included offline components, too! The 5 Stones design team created multiple stunning print pieces. From brochures and business cards, to billboards and on-site signage, even the smallest details were considered in weaving together a consistent story for the Compass brand.
This partnership has been nothing short of spectacular, and has brought in some pretty impressive stats and results for Compass. In just 7 months the new website has prompted 392 visitors to fill out an enrollment application, there have been 698 form requests for more information, and traffic has increased by over 25%. Social media has seen a pretty nice boost, too, with an overall 160% increase in engagement. And, with just over 80+ digital ads, Compass' message reached over 160k potential students and netted more than 45k video views online.
unique form requests
increase in engagement
reach in audience